How do you plan your daily routine? Is there a daily escape for our mind and imagination? Are all things meant to be practical? How can we enjoy something beautiful? What is beautiful? Have you ever been sent flowers for no reason? There is something so beautiful about flowers. So, we've designed The Dearest Princess Collection & The Dearest Prince Collection-to compliment them. To feed that part of our mind, to feed our souls! There are rare moments that you tell your friend something beautiful and the collections embrace that. In a fast world with images and objects racing past us, we need to take time to feed our souls and see something beautiful.